Case in promoting the store of HVAC equipment

 A client approached us with a request to increase sales of industrial air-conditioning equipment and components for them. After a long briefing, we developed a comprehensive Digital Marketing strategy (with the construction of CJM, analysis of the market, demand, competitors, RFM analysis, media plans, calculation of return on investment, calculation of the probability of obtaining the necessary indicators, etc.), thanks to which we determined the ways of project development.

Difficulties:

• The main sales previously came from specialized exhibitions and telephone calls to potential customers;
• Due to the coronavirus, specialized exhibitions were not held, and it was not always possible to bypass the secretary when calling a potential client;
• The Internet gave little sales;
• The analytics were very poorly constructed;
• There was little record of leads;
• In a state of despair, the client finally understood that offline sales are good, but online sales also need to be developed.

What we did:

• We set up analytics;
• Connected call tracking;
• Many errors in the settings of the client’s advertising campaigns have been fixed;
• Created automated reporting;
• We developed a comprehensive strategy for the promotion of digital marketing according to the European standard;
• Improved the client’s website, increased its conversion by 45%;
• They created a surge in sales;
• Implemented a comprehensive approach in promoting the client’s business.

Results:

Do you want to do better?
Call us or leave a request in the form on the website