We were approached by a client – an engineering and manufacturing company. The company is a leader in the construction of high-tech industrial steam systems and thermal power solutions. The goal was to increase the number of applications.
- Previously, the company attracted sales only offline;
- The client tried to set up online advertising on his own, but due to the lack of expertise, the advertising budget was simply leaked;
- The site was written on a rare platform and there were problems finding a developer to modify the site;
- Narrow niche, low demand;
- Long transaction cycle from 6 months to a year or more;
- Lack of analytics, all hypotheses had to be tested from scratch.
What was done:
- Customized analytics;
- Enabled call tracking on the website;
- The portrait of the target audience has been redesigned and divided into segments;
- Conducted an analysis of the market, demand, competitors, their traffic sources, etc…;
- Changes made to the site;
- All advertising campaigns are set up from scratch;
- Started work on SEO-optimization.
Clicks – 39 193
The average cost per click is 1.06 UAH.
Expenses – 41617 UAH.
Applications – 107
Application price – 388 UAH.
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