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Engineering heat and power company promotion case

RESULTS OF OUR WORK FROM ZERO TO:

41617uah
Рекламный бюджет
107
Applications from the site
388uah
Application price

We were approached by a client – an engineering and manufacturing company. The company is a leader in the construction of high-tech industrial steam systems and thermal power solutions. The goal was to increase the number of applications.

Difficulties:

  • Previously, the company attracted sales only offline;
  • The client tried to set up online advertising on his own, but due to the lack of expertise, the advertising budget was simply leaked;
  • The site was written on a rare platform and there were problems finding a developer to modify the site;
  • Narrow niche, low demand;
  • Long transaction cycle from 6 months to a year or more;
  • Lack of analytics, all hypotheses had to be tested from scratch.

What was done:

  • Customized analytics;
  • Enabled call tracking on the website;
  • The portrait of the target audience has been redesigned and divided into segments;
  • Conducted an analysis of the market, demand, competitors, their traffic sources, etc…;
  • Changes made to the site;
  • All advertising campaigns are set up from scratch;
  • Started work on SEO-optimization.

Customer Feedback:

Results:
Clicks – 39 193
The average cost per click is 1.06 UAH.
Expenses – 41617 UAH.
Applications – 107
Application price – 388 UAH.

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    Phone, Telegram: +38 (095) 128 48 00

    Email: info@pirogov.marketing

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