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Case to promote jewelry factory

RESULTS OF OUR WORK

70%
Transactions increased by
471%
Income increased by
79%
Calls increased by

We were approached by a client – a jewelry factory. We are tasked with increasing brand recognition, setting up analytics, increasing the number of orders and reducing the cost of an order.

After a long briefing, we developed a comprehensive Digital Marketing strategy (with CJM construction, market analysis, demand, competitor analysis, RFM analysis, etc.), thanks to which we determined the development paths of the project.

Problems:

  • in difficult times for the economy, the factory had to learn to sell products independently;
  • the network of dealers gave less and less sales;
  • offline stores in the region, which covered the factory and sold jewelry, also saw a significant decrease in sales;
  • plant equipment and people began to idle without work;
  • the situation was critical for the factory;
  • the company had a bad track record of hiring unqualified marketers.

What was done:

  • conducted research on the market, demand, competitors;
  • built a portrait of the target audience and divided it into segments;
  • based on the above, a comprehensive promotion strategy was developed; proposals were created for everyone segment of the target audience;
  • set up advertising campaigns on Google, Facebook, Instagram with the help of a developed torrent;
  • made SEO optimization;
  • implemented email marketing.

Results before and after us:

Indicators Was Became Improved by %
Income 458956 2162587 471%
Advertising budget
150486 85489 43%
Average cost per click
7 3 53%
Clicks 21498 25906 17%
Calls 73 356 79%
Transactions 85 285 70%

 

Want even better?
Call us or leave a request in the form on the website

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    Leave a request and get

    sales growth strategy for 3-6-9-12 months!

    Phone, Telegram: +38 (095) 128 48 00

    Email: info@pirogov.marketing

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    Case to promote jewelry factory