The client turned to us with a request to increase the sale of industrial pumps and accessories for them. After a long briefing, we developed a comprehensive Digital Marketing strategy (with the construction of CJM, analysis of the market, demand, competitors, RFM analysis, media plans, calculation of return on investment, calculation of the probability of obtaining the necessary indicators, etc.), thanks to which we determined the ways of project development.
Difficulties:
- The main sales previously came from specialized exhibitions and telephone calls to potential customers;
- Due to the coronavirus, specialized exhibitions were not held, and it was not always possible to bypass the secretary when calling a potential client;
- The Internet gave little sales. Because no one was engaged in promotion until order;
- In a state of despair, the client finally understood that offline sales are good, but online sales also need to be developed.
What we did:
- Many errors in the settings of the client’s advertising campaigns have been fixed;
- Setting up analytics, tracking calls from the site;
- Created automated reporting;
- We developed a comprehensive strategy for the promotion of digital marketing according to the European standard;
- Improved the client’s website, increased its conversion by 28%;
- They created a burst of sales.
Results:
| Indicators | Was | Became | Improved on |
| Advertising budget | 75423 | 45352 | 40% |
| Applications | 56 | 250 | 346% |
| Application price | 1347 | 181 | 87% |
| Clicks | 7939 | 8721 | 10% |
| Price per click | 9,5 | 5,2 | 45% |
Do you want to do better?
Call us or leave a request in the form on the website
