The client asked to configure for his advertising campaigns in two systems Google and Yandex
| Source | Click | Bounce Rate | Pages / Session | Average Session Duration | Callback |
| yandex / cpc | 4539 | 41% | 1,17 | 00:02:51 | 158 |
| google / cpc | 2538 | 59% | 1,16 | 00:02:04 | 75 |
- The semantic core has been developed qualitatively;
- Added many minus words;
- Written text ads;
- A task was issued to edit the site in order to increase sales and improve the site for users;
- Added all ad extensions;
- New TOP contextual advertising tools added;
- Remarketing is well developed;
- Customized audience lists;
- Secret campaigns with a pay-per-conversion function have been introduced, not just clicks.
What results have been achieved in promoting the developer company:
- Clicks: 7077;
- Applications: 233;
- Call cost: $ 10.2.
SEO promotion of a developer company:
- Full technical optimization
- Text Correction
- Usability study
- Development of commercial ranking factors
- External optimization
- Work with the introduction of competitors’ chips
- Reinforced link purchasing method
5 times traffic growth after 4 months of promotion
It was: about 12 users a day, It became: 70
1.5% average conversion
Additionally configured:
Facebook and Instagram targeted ads
Coverage: 20,065;
Displays: 223 030;
Applications: 49;
Price for lead form: $ 8.17;
Advertising budget: $ 400.55.
