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Case on online promotion of a residential complex developer

Pirogov Marketing studio cases

The client asked to reduce the cost of an application for viewing apartments in a new building.
Only advertising campaigns in Yandex search were configured, without YAN, retargeting, audiences, etc.

What was done:

  • Analysis of current advertising campaigns has been carried out;
  • The analysis of competitors was carried out;
  • A promotion strategy has been drawn up;
  • Fixed bugs in current campaigns;
  • Key queries have been significantly expanded;
  • Added a lot of negative words;
  • New ads are written;
  • TK issued for editing the site in order to increase sales and improve the site for users;
  • Added all ad extensions;
  • Remarketing is well developed;
  • Customized lists of audiences;
  • New banners developed;
  • YAN campaigns implemented.

What results were achieved:

  • Reducing the cost of the application by 2.5 times;
  • Growth count applications by 2.2 times;
  • Growth of traffic by 1.8 times;
  • The bounce rate dropped by 20%.

SEO promotion of a residential complex developer company:

  • Full technical optimization
  • Correcting texts
  • Usability development
  • Development of commercial ranking factors
  • External optimization

Traffic growth 3 times after 4 months of promotion

Was: about 15 users per day, Now: 55

Average conversion 1.5%

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    Case on online promotion of a residential complex developer
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    Case on online promotion of a residential complex developer
    Case on online promotion of a residential complex developer