The client asked to set up an advertising campaign for the Car Dealer. The showroom featured: cars, crossovers, SUVs, pickups, vans and hybrids
| Source or channel | Users | Bounce rate | Pages / session | Wednesday session duration | The cost | Goal conversion rate | Registration at TD | Price per conversion |
| google / cpc | 5254 | 69.15% | 1.93 | 87.71 | 16276 | 3.21% | 231 | 70.5 |
- TK issued for editing the site in order to increase sales and improve the site for users;
- Analytics counters are installed, tracking of all necessary conversions is configured;
- Call Tracking system introduced;
- Configured automatic reporting and integration with Google Analytics;
- Integration with the client’s CRM system has been configured;
- The client’s portrait has been worked out;
- A promotion strategy has been worked out;
- The analysis of competitors was carried out;
- Market analysis carried out;
- Calculated media plan for store promotion;
- Collected semantic core;
- Added a lot of negative words;
- Selling text ads are written;
- Added all ad extensions;
- Configured dynamic search ads;
- Configured KMS, Gmail advertising;
- Tuned YouTube ads;
- Added new TOP contextual advertising tools;
- Customized lists of audiences;
- Remarketing is well developed;
- Implemented secret campaigns with a pay-per-transaction feature, not just clicks.
- Average CPC: UAH 1.01
- Records on TD: 231 pcs.
- Price per conversion: 70.5 UAH
- Advertising budget UAH 16276.
SEO promotion of a car dealership website:
- Full technical optimization
- Correcting texts
- Usability development
- Development of commercial ranking factors
- External optimization
- Bonding a trust
- Finding the perfect snippet (CTR = 15%)
7 times traffic growth after 6 months of promotion
Was: about 70 users per day, Now: 370
Average conversion 4%
Additionally configured:
Targeted Facebook and Instagram ads
- Coverage: 35589
- Views: 47898
- Lead forms: 89 pcs.
- Video Views: 19,862
- Budget: $ 832
