Case for car dealership promotion | Pirogov Marketing Studio Cases

The client asked to set up an advertising campaign for the Car Dealer. The showroom featured: cars, crossovers, SUVs, pickups, vans and hybrids

Source or channel	Users	Bounce rate	Pages / session	Wednesday session duration	The cost	Goal conversion rate	Registration at TD	Price per conversion
google / cpc	5254	69.15%	1.93	87.71	16276	3.21%	231	70.5

What was done:

TK issued for editing the site in order to increase sales and improve the site for users;
Analytics counters are installed, tracking of all necessary conversions is configured;
Call Tracking system introduced;
Configured automatic reporting and integration with Google Analytics;
Integration with the client’s CRM system has been configured;
The client’s portrait has been worked out;
A promotion strategy has been worked out;
The analysis of competitors was carried out;
Market analysis carried out;
Calculated media plan for store promotion;
Collected semantic core;
Added a lot of negative words;
Selling text ads are written;
Added all ad extensions;
Configured dynamic search ads;
Configured KMS, Gmail advertising;
Tuned YouTube ads;
Added new TOP contextual advertising tools;
Customized lists of audiences;
Remarketing is well developed;
Implemented secret campaigns with a pay-per-transaction feature, not just clicks.