page-header

Home appliance store promotion

OUR RESULTS

7850
Income
509$
Outgo
122
Purchase
3.5$
Purchase price

The client requested to optimize his advertising account, increase the number of transactions, reduce the cost of the transaction.

Source or Channel

 

 

Users Bounce Rate Pages /
Session
Avg. duration Conversions Transaction Rate Transaction Cost Revenue Goal Conversion
google / cpc

It was

50100 76,21% 1,40 41,35 74 0,01% 19 122 768 43 403

17,90%

google / cpc Has become 58813 72,83% 1,86 71,15 488 0,42% 317 110 802 862 848

54,50%

35 categories of products were set up in the account; in the process of setting up, the previous contractor made numerous mistakes which led to the fact that the advertisement was not effective and very unprofitable.

What was done:

  • The semantic core has been developed qualitatively;
  • Added many minus words;
  • Fixed text ads;
  • Fixed links to landing pages;
  • TK issued for editing the site in order to increase sales and improve the site for users;
  • Added all ad extensions;
  • New TOP contextual advertising tools added;
  • Remarketing is well developed;
  • Customized audience lists;
  • The account structure has been completely redone;
  • Secret campaigns have been introduced with the function of payment per transaction, and not just clicks.

What results have been achieved in promoting the store of household goods:

  • Decrease in transaction cost by 18 times;
  • Traffic growth by 17.39%;
  • Cost reduction of 9.75%;
  • Transaction growth by 1,568.42%;
  • Revenue growth of 1,887.99%;
  • Significant growth in associated transactions.

Additionally configured:

Facebook and Instagram targeted ads

  • Coverage: 90,764
  • Impressions: 245 125
  • Purchase Price: $ 3.5
  • Downloads: 122
  • Consumption: $ 509
  • Income: $ 7850
background

    Leave a request and get

    sales growth strategy for 3-6-9-12 months!

    Phone, Telegram: +38 (095) 128 48 00

    Email: info@pirogov.marketing

    Back to top of page
    Home appliance store promotion
    Footer review
    Home appliance store promotion
    Home appliance store promotion