We were approached by a client – a company engaged in the production and sale of industrial compressors. We faced the task of increasing the number of online sales.
Difficulty:
- The client was of an old temper and did not really trust the Internet;
- The client previously did not attract sales via the Internet, but engaged only in attracting sales through thematic exhibitions and cold calls to potential customers;
- The client’s site was just a catalog and not suitable for attracting sales.
What was done:
- Made a new landing page that sells;
- Conducted research on the market, demand, competitors, built a portrait of targeting the audience and divided it into segments;
- Created an offer for each segment;
- Effective advertising campaigns have been created for a pre-prepared sales surge.
Results in the first few months from zero to:
17 650 – Visiting the site;
75 895 UAH- Advertising budget;
358 – Conversions (calls and submitted forms);
4.3 UAH – average price per click;
211 UAH – Cost per conversion.
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