We were approached by a client with a request to increase sales of his services – industrial flooring. After a lengthy briefing, we developed a comprehensive Digital Marketing strategy (with building CJM, market, demand, competitor analysis, RFM analysis, media plans, calculation of return on investment, calculation of the probability of obtaining the required indicators, etc.), thanks to which we determined the development path of the project .
- Major sales previously came from trade shows and phone calls to potential customers;
- The Internet gave little sales and high cost per lead. The reason was in inappropriate traffic;
- Strong competition;
- The client had a young company compared to competitors.
What we did:
- Fixed many bugs in the client’s advertising campaign settings;
- 90% of requests before that were not targeted. There was no normal list of negative words;
- Analytics settings, tracking calls from the site;Created automated reporting in Google Data Studio;
- Developed a comprehensive strategy for promoting digital marketing according to the European standard;
- Launched conversion advertising campaigns with banners and videos;
- Created a sales funnel.
Client’s video review
|Indicators||Was||Became||Improved by times:|
|Advertising budget||150 460||86 450||2|
|Number of calls||15||89||6|
|Call price||10 031||971||10|
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