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Case for the promotion of industrial flooring in the USA

RESULTS OF OUR WORK:

4times
CPC reduced by
6times
Calls increased by
10times
Price per call reduced by

 We were approached by a client with a request to increase sales of his services – industrial flooring. After a lengthy briefing, we developed a comprehensive Digital Marketing strategy (with building CJM, market, demand, competitor analysis, RFM analysis, media plans, calculation of return on investment, calculation of the probability of obtaining the required indicators, etc.), thanks to which we determined the development path of the project .

Difficulties:

  • Major sales previously came from trade shows and phone calls to potential customers;
  • The Internet gave little sales and high cost per lead. The reason was in inappropriate traffic;
  • Strong competition;
  • The client had a young company compared to competitors.

What we did:

  • Fixed many bugs in the client’s advertising campaign settings;
  • 90% of requests before that were not targeted. There was no normal list of negative words;
  • Analytics settings, tracking calls from the site;Created automated reporting in Google Data Studio;
  • Developed a comprehensive strategy for promoting digital marketing according to the European standard;
  • Launched conversion advertising campaigns with banners and videos;
  • Created a sales funnel.

Client’s video review

Results:

Indicators Was Became Improved by times:
Advertising budget 150 460 86 450 2
CPC 65 15 4
Clicks 2315 5763 3
Number of calls 15 89 6
Call price 10 031 971 10

 

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    sales growth strategy for 3-6-9-12 months!

    Phone, Telegram: +38 (095) 128 48 00

    Email: info@pirogov.marketing

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    Case for the promotion of industrial flooring in the USA