Search engine advertising is one of the most universal tools for Internet marketing. With it you can overcome many challenges:
Let’s analyze individual search engine advertising tools:
Google Shopping, Merchant Center customizing
Displaying a “mini” product card with an image of the product, price and description. Even before going to the website, the user understands whether the product is of interest or not, payment is made just for transitions.
Google Shopping benefits:
Complemented with keyword advertising, it doubles your chances of increasing traffic and sales. It’s also possible to show product listing ads directly in a YouTube video clip.
Google Shopping customizing includes the following:
Google Shopping optimization:
Website requirements for connecting Google Shopping ads:
Google Shopping case studies
Google Shopping case study for a gadget on-line store
Google Shopping case study for an on-line store of white products
Google Shopping case study for an on-line store of tools and home and gardening products
Google Shopping case study for a clothing on-line store
Google, Yandex keyword advertising
The account structure should be simple and logical. This helps to increase the accuracy of reaching the target audience and to avoid unnecessary expenses. In addition, it’s more convenient to track the campaign performance.
The most common method of organizing an account is to create a structure similar to your website in which each ad group will occupy its own web page or product category.
The algorithm for customizing a keyword ad
Product-wise search ads
GDN – PPC Network for Google partners. Yandex Ads Network.
Customizing YouTube video ads
Video advertising is a powerful tool for attracting the target audience to your website.
Setting up all types of video campaigns:
Customizing the remarketing and retargeting
To return users to the website, as well as to maintain the interest of users who visited the website, we use all remarketing/retargeting options available. We will use various conditions, for example:
Dynamic remarketing to increase your return on investment in advertising. Follow-up of users of your website who did not buy the product with banners with specific product cards that they viewed on the website.
Search remarketing – the ability to show your ads in Google search at more advantageous positions to those users who have already been on your website before and have not ordered your service or product.