SEO promotion of HVAC equipment. Germany
Promotion Goals:
- Website launch
- Traffic increase
- Organic sales growth
What has been done on internal and external optimization:
QA TEST
– Functional Testing
– Cross-browser test
– Speed test
Technical optimization
– Finding and eliminating duplicate pages
– Finding and eliminating duplicate meta data
– Troubleshooting broken links
– Finding and resolving links with the wrong protocol
– Troubleshooting pages with a 5xx code
– Robots.txt file development
– Developing sitemap.xml
– Troubleshooting layout
– Correction of canonical tags, language, rules for robots
– Mirror Setup
– Creating Micro Markups
Structure
– Extending semantics-based structure
– Creating Correct Tagging
Content
– Collecting an active semantic core
– Design and implementation of a meta data template
– Design and implementation of auto-text template
– Design and implementation of active elements
– Drafting TK for texts based on the Top 10 and Google trends
– Development of commercial ranking factors
– Building an internal link distribution
– Content plan
External Optimization
– Ancorlist compilation
– Competitor Link Profile Analysis
– Placement of links in the footsteps of competitors
– Link profile extension
– Glue trust
– Website authority glue
– Website age glue
– Analysis and cleaning of the reference profile
Individual work
– Preparation and implementation of an individual promotion plan
Result:
- As a result of website promotion for half a year, traffic growth is 3.8 times
